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Trillium Successfully Withdraws Privacy-Related Shareholder Proposal at Priceline

MARCH 18, 2015: In response to Trillium’s recent shareholder proposal regarding privacy issues, Priceline Group (NASDAQ: PCLN) has committed to update its Board’s Audit Committee charter and proxy materials to include responsibility regarding regulatory, legislative, and reputational privacy and data security risks that confront the company.

Trillium’s proposal, which highlighted the business and social privacy risk and impacts that come with handling personal information, sought more clarity regarding Board oversight of these issues.

The improvements to Priceline’s governance will help the company protect the privacy of its customers and the wellbeing of the company. Accordingly, Trillium is pleased to withdraw the shareholder proposal.

“We very much appreciated having a productive dialogue with the company which resulted in a fundamental improvement to the company’s critically important governance structure. By incorporating privacy into its committee charter Priceline’s board of directors has acted in the best interests of the company, its shareholders and society”, said Jonas Kron, Trillium’s Director of Shareholder Advocacy.

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For more information: Randy Rice, Trillium Asset Management, (617) 515-6889, rrice@trilliuminvest.com

Important Disclosure: The views expressed are those of the authors and Trillium Asset Management, LLC as of the date referenced and are subject to change at any time based on market or other conditions. These views are not intended to be a forecast of future events or a guarantee of future results. These views may not be relied upon as investment advice. The information provided in this material should not be considered a recommendation to buy or sell any of the securities mentioned. It should not be assumed that investments in such securities have been or will be profitable. To the extent specific securities are mentioned, they have been selected by the authors on an objective basis to illustrate views expressed in the commentary and do not represent all of the securities purchased, sold or recommended for advisory clients. The information contained herein has been prepared from sources believed reliable but is not guaranteed by us as to its timeliness or accuracy, and is not a complete summary or statement of all available data. This piece is for informational purposes and should not be construed as a research report.

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