Trillium News
August 9, 2022

Jonas Kron, Esq., Named as One of Fast Company’s 2022 Most Creative People in Business

Jonas Kron, Esq., Named as One of Fast Company’s 2022 Most Creative People in Business

Jonas Kron, Esq., Named as One of Fast Company’s 2022 Most Creative People in BusinessJonas Kron, Esq., Named as One of Fast Company’s 2022 Most Creative People in Business

Dear U.S. Environmental Protection Agency Administrator and Members of Congress,

Trillium congratulates our Chief Advocacy Officer, Jonas Kron, for being named one of Fast Company’s “Most Creative People 2022.” Fast Company's Editor-in-Chief Brendan Vaughn says. "These dozens of human stories showcase how creativity is one of the most underrated ways to transform business."

14th annual list honors a wide-ranging group of individuals across an array of industries

On August 9, Fast Company announced its 14th annual list of the Most Creative People in Business, which recognizes individuals making a cultural impact via bold achievements that have never been accomplished before in their chosen fields, from entertainment to healthcare to food. These influential and diverse engineers, executives, filmmakers, activists, designers, research scientists, and founders, among others, are leading with creativity during one of the most challenging times in history.

"Working every day to push companies to respect matters such as worker rights and to operate more sustainably is at the heart of what Trillium is about," said Trillium Asset Management, LLC’s (Trillium) Chief Advocacy Officer Jonas D. Kron. "It’s been an honor to lead Trillium's shareholder advocacy team over the past 10 years and for our work and impact to receive this recognition today."

Jonas has led Trillium's shareholder advocacy program since 2012 resulting in many significant achievements. Currently, Trillium has initiated and is leading investor efforts to support worker rights to organize and collectively bargain at Starbucks, Apple, and other companies.

In 2020, after pressing the business sponsors of the Washington Football Team for years alongside Native American organizations, the team announced it would cease using its racist name and logo. Through the creative use of shareholder rights to file so-called floor resolutions and pressuring team sponsors such as FedEx, Trillium was a leader in the effort. Following the racial reckoning of 2020 the groundwork which had been laid was triggered, resulting in sponsors quickly distancing themselves from the team name and calling for change.

Under Jonas' leadership, Trillium's efforts have resulted in dozens of companies successfully implementing diversity, equity, and inclusion commitments, leading brands reducing their pollution and waste, important privacy protections at tech companies, strong science-based greenhouse gas reduction goals, and many other improvements to corporate policies, practices, programs, and impacts.

Fast Company editors and writers research candidates for the list throughout the year, scouting every business sector, including technology, medicine, engineering, marketing, entertainment, design, and social good. The individuals honored have all accomplished something truly innovative within the past 12 months or so. Additionally, no one on this list has ever been profiled in the pages of Fast Company before. Together, they represent the future of business.

"Most Creative People represents Fast Company at its best," says Brendan Vaughan, Fast Company's Editor-in-Chief. "These dozens of human stories showcase how creativity is one of the most underrated ways to transform business."

You can see the complete list here.

Trillium's Approach to Investing in Energy and Power
No genuine effort to slow or combat climate change can ignore Energy and Power. Trillium seeks to find the companies best-positioned to lead―and benefit from―the ongoing energy transition. Learn more about our approach to investing in Energy and Power.

Advocacy Impact Report - Second Half 2021
Trillium considers it fundamental to our mission and our fiduciary responsibility to engage with the companies that we hold in our portfolios to press for positive change that we believe will help improve ESG policies, performance, or impact. Learn more about our recent engagement activities.
Jonas Kron, Esq., Named as One of Fast Company’s 2022 Most Creative People in BusinessBack >